Google Ads has rolled out two new ad features, enhancing the shopping experience for users. These updates include an “In Store & Online” tab and a “Near You” sponsored ad interface. The changes are designed to make it easier for consumers to find products both locally and online, offering a more dynamic shopping journey directly from search results.
The new “In Store & Online” tab allows users to toggle between nearby physical stores and online retailers that stock the desired item. This feature gives a clear view of local availability alongside online purchasing options, making it more convenient for shoppers to choose the most suitable option.
Additionally, the “Near You” ad feature introduces a list view showcasing nearby stores that carry the searched product. This list appears alongside traditional sponsored ads, highlighting local shops and offering alternatives without leaving the search page. It provides a quick overview of other locations that might have what the customer is looking for, streamlining the buying process.
These changes reflect Google’s ongoing effort to bridge the gap between online and offline shopping, aiming to cater to diverse consumer preferences in a single search experience.