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Get Our Expert Social Media Marketing Services and Go Mainstream with Positive Content on Social Platforms
No more social media stress! Partner with Sariya IT digital marketing agency and let’s make your brand reach a broader audience online!
We create awesome campaigns that boost your brand, attract new customers, and get people visiting your website.
Social Media Made It Simple to Reach the Right People
For businesses, social media is a powerful tool to tell your story, reach new customers, and climb the search engine ladder. Over 4.5 billion people worldwide are scrolling, liking, and chatting on social media, spending over two hours daily across different platforms. That’s a massive audience just waiting to connect with your brand!
Knowing how to operate in this world is key to reaching your target audience and standing out. Whether you are selling directly to consumers (B2C) or other businesses (B2B), our social media managers have your back.
What Is Social Media Marketing?
Social media marketing is a way to advertise your business online using social media platforms like Facebook, Twitter, LinkedIn, and Pinterest. It’s a way to build your brand name, get people talking about you, and attract new fans.
It’s a great tool for sharing important stuff, engaging in conversations, and showing off what makes your business unique. You can respond to comments, answer questions, and build relationships with people who are interested in what you do. It helps improve your search engine optimization marketing and overall digital marketing efforts.
How to Market on Social Media?
Branding yourself as a thought leader in the industry won’t happen in a day. But with creativity and a data-based social media marketing strategy, you can create a positive brand value in no time.
From choosing the right platform to developing social media content marketing strategies, a successful social media campaign depends on how well you execute each step.
Our social media marketing firm has utilized the best practices to promote your business across online platforms effectively. To achieve satisfactory results on social media, Sariya IT’s social media marketing consultants, research platforms and find the most suitable one without treating all the social media channels as the same.
We won’t work without solid social media marketing ideas. Copying from competitors’ social media marketing plans is a big no for us. Without overselling your product, our content focuses on more engagement, We also target ideal audiences and optimize and track campaigns but don’t rely on automation too much.
Buying followers is not our way of doing online marketing, instead, our team collaborates with influencers for maximum reach.
Are Digital Marketing and Social Media Promotion Marketing The Same?
Feeling confused about “digital marketing” and “social media marketing”? You are not alone! People often think they are the same, but they are not. Here is how.
Digital marketing is like your whole package for promoting your business online and even offline. It handles tons of tasks like Search Engine Optimization (SEO), social media, pay-per-click ads, email marketing, and even making your online store outstanding.
Now, social media promotion services are just one of the parts of digital marketing packaging. It’s all about using popular platforms like Snapchat, TikTok, and YouTube to make people aware of your awesome brand, get them excited, and chat with both new and existing customers. Social media management company works with influencers, creating engaging content, and following trends to get people to act.
While social media parties can be a blast and get results fast, they are not the whole story. To truly level up your business, combining social media marketing with other digital marketing strategies helps you grow and achieve some serious success!
Is It Easy to Find Your Target Audience Through SMM Marketing?
Most of us have liked or followed a brand we enjoy on Facebook. We also check those accounts on a regular basis. Do you use Pinterest? Lots of people do, and many of them have bought something because of what they saw on Pinterest. What about Instagram? It’s a favorite for following businesses. In fact, around 90% of Instagram users follow at least one business.
And Twitter (now called X)? It’s not just for sharing thoughts. Many people have bought things they found on X, and getting a reply from a brand can make people feel good about that brand. Besides, LinkedIn is also the biggest platform where professionals are sharing their thoughts and activities.
All this means your potential customers are already hanging out on social media. They want to connect with brands they like and trust. That’s where social media marketing firm comes in! It helps you:
- Get people to know your brand.
- Show them why they should trust you.
- Grow your business!
Want more people to know about your business? Social media ads can help! We can show you how to use it to get more customers and visitors to your website.
Our Social Media Marketing Services List
People who like your content on social media will click anything on Google with your name on it. They may even search you on Google. All these become helpful for Search engine ranking.
Search engine algorithm starts to see you as an authoritative source. Sariya IT’s social media content services boost your SEO by integrating quality keywords and SEO-optimized content. We create short content, videos, infographics, reels, and so on. Just tell us what you need!
eCommerce Marketing
Get more people to notice your online store by advertising it on Instagram, Facebook, TikTok, and other social media sites. We make posts on social media to tell people about your products and share striking pictures to get more people interested in buying from your store. We also use Pinterest to show off your products so people can find them easily when they are searching with pictures.
Pay-Per-Click Advertising
Get more leads and sales with targeted ads. We find the right people to see your ads and get the most out of your budget. Social media PPC ad campaigns significantly improve your conversion. Our social media PPC ad services work to identify the right market, find out the top-performing keywords on specific social media platforms, and design attention-grabbing images, captions, videos, and so on.
Our professional social media expert team embeds social media elements on your websites. The element includes different social media platform links, social share icons, etc. These things let visitors engage with your brand in multiple ways. Moreover, we showcase the reviews from social media on your website.
Our team integrates email marketing with social media to boost lead generation and engagement. We find out the pain points of your audience by doing a comprehensive analysis. Our SMM specialists then create the email content with a personalized approach based on the social data we found.
All your online channels need interesting content that leaves a positive impression on your audience. Let our B2B social media experts create your content based on intense research. Our skilled writers maintain your brand voice in every content so that the viewers can relate easily. With valuable content, we ensure your marketing works better.
Online Reputation Management (ORM)
We manage your social media reputation, monitor channels, post engaging content, encourage positive reviews, and resolve customer issues. However, we don’t totally cut off the negative comments. These are helpful to get user insights that we can utilize further to improve our strategy.
Conversion Rate Optimization (CRO)
Research says that only a small number of businesses are happy with how many people they turn into customers on social media. Improve your social marketing with Sariya IT. We make your social media pages better, add clear actions for people to take, try out different titles, and use different types of posts like videos and pictures to improve your conversion rate.
Link Building
At Sariya IT, we focus on using LinkedIn, Twitter, Pinterest, and other advertising sites to improve your link-building. Our viral social media campaigns make your post outstanding and people feel interested to visit your website. We work with bloggers who specialize in your area and share your posts. We also share your posts in communities on social media to get good links back to your site.
Top Social Media Marketing Platforms
Instagram Marketing
At Sariya IT, our Instagram marketing services help your business shine on this popular platform. We work closely with you to create eye-catching posts, stories, and reels that grab attention and showcase your brand With our expertise, we grow your following and increase engagement, helping you connect with potential customers.
Moreover, Sariya IT’s advertising services can help craft targeted ad campaigns that reach the right audience and drive results for your business.
From sponsored posts to carousel ads, we’ll use the latest tools and techniques to maximize your impact on the platform. With our help, you can boost likes, followers, and even revenue, making the most of Instagram’s advertising potential.
Facebook Marketing
With billions of users, Facebook is a goldmine for businesses – and Sariya IT’s Facebook management services can help you tap into its full potential. Our advertising services are designed to help you reach your target audience and achieve your goals, whether that’s increasing brand awareness, driving website traffic, or boosting sales.
We will create compelling ad content that grabs attention and inspires action, helping you get noticed in the crowded Facebook landscape.
X (Twitter) Marketing
X may be short and sweet, but its advertising potential is huge – and Sariya IT can help you make the most of it. Our social media posting service develops targeted ad campaigns that resonate with your audience and drive results for your business.
Whether you are promoting a new product, announcing an event, or simply looking to increase your followers, we’ll create engaging content that gets people talking and clicking.
LinkedIn Marketing
Looking to make professional connections and generate leads? Sariya IT’s LinkedIn advertising services can help. Our social media marketing services will help you create ads that showcase your expertise and attract the kind of leads that turn into loyal customers.
Imagine reaching doctors, lawyers, or CEOs directly with your message, building trust, and opening doors to new opportunities. Sariya IT’s B2B social media marketing works like having a VIP pass to the network that matters most.
TikTok Marketing
TikTok is all about creativity and fun – and Sariya IT’s advertising services can help you harness its power. We’ll create creative ads that capture attention and drive engagement, helping you connect with a younger audience and boost brand awareness.
Our TikTok advertising services will help you create short, engaging videos that capture attention and go viral. Think funny dance challenges, behind-the-scenes glimpses, or creative product demos.
How to Do Social Media Marketing?
While social media platforms like Facebook and Instagram have large user bases, email marketing still has the charm for a successful digital marketing campaign. Its popularity comes from several key advantages that contribute to driving revenue growth.
Define Your Goals
Before diving into social media, it’s important to understand your goals. What do you hope to achieve? Do you want to get your name out there, attract more visitors to your website, gather potential customer information, or directly increase sales? Knowing your goals will help tailor your social media strategy for maximum impact.
Know Your Audience
Conduct research to understand your target audience’s demographics, interests, preferences, and online behavior. This information is helpful in creating content that matches their taste.
Choose The Right Platforms
Select the social media platforms only that your target consumers use most. Focus your efforts on platforms that align with your business goals and where you can effectively reach and engage your audience.
Develop A Content Strategy
Create a content calendar outlining the types of content you’ll share, how often you’ll post, and the themes or topics you’ll cover. Create a mix of content formats to keep your audience engaged.
Engage with Your Audience
Respond to comments, messages, and mentions promptly. Encourage conversations, ask questions, and solicit feedback to foster engagement and build relationships with your audience.
Use Hashtags Strategically
As a social media marketing agency, we create relevant hashtags to increase traffic. Use hashtags strategically, ensuring they align with your content for maximum impact and visibility across platforms.
Analyze and Optimize
Track key metrics such as engagement, reach, clicks, and conversions to measure the performance of your social media marketing efforts. Sariya IT digital marketing agency always Use analytics tools to find out both effective and ineffective strategies, then adjust the plan accordingly.
Common Pitfalls When Marketing on Social Media
Ignoring Your Audience
Don’t overlook the importance of engaging with your audience and responding to their comments, questions, and concerns.
Being too Promotional
Avoid constantly pushing sales messages and promotional content. Instead, focus on providing value to your audience through helpful, informative, and entertaining content.
Neglecting Analytics
Don’t forget to regularly monitor and analyze your social media metrics to track your progress and make data-driven decisions to optimize your strategy.
Overlooking Platform- Specific Strategy
Each social media platform has its own unique features, algorithms, and best practices. Tailor your content and strategy to fit the specific platform you’re using.
Benefits That Sariya IT Brings To The Table
Boost Brand Awareness and Recognition
Social media provides a powerful platform to showcase your brand personality, values, and unique offerings. Sariya IT’s brand management power will help you create compelling content that matches the taste of your audience, initiate conversations, and generate positive brand sentiment.
A study revealed that brands that post consistently on social media see a 27% increase in brand awareness. It will bring great output when your logo pops up in newsfeeds, your stories are shared, and your brand becomes a familiar face in the online community. This increased visibility translates to stronger brand recognition.
Drive Website Traffic and Conversions
Social media isn't just about likes and shares; it's a powerful tool for driving traffic to your website and ultimately, conversions. Social media referrals convert at a 5% higher rate than organic traffic.
Sariya IT will help you create targeted campaigns that direct users to specific landing pages, promote special offers, and encourage desired actions. Imagine eye-catching product demos on Instagram leading to increased sales, informative blog posts on Facebook driving website traffic, or exclusive Twitter promotions generating leads.
With strategic implementation, social media can become a significant revenue driver for your business.
Reach Customers Where They Already Are
The era of cold calling and impersonal marketing tactics is gone. Social media allows you to connect with your target audience directly, wherever they are in the world. With over 4.6 billion active users across major platforms like Facebook, Instagram, and TikTok, there's a vast pool of potential customers waiting to be engaged.
Sariya IT's experts will help you identify the platforms where your ideal audience spends their time, crafting targeted campaigns that reach the right people at the right moment.
Build Relationships and Increase Engagement
If a tech company hosts live Q&A sessions on Twitter with their CEO, won’t it build trust and impress their audience? Social media isn't just about broadcasting messages, it's about creating genuine connections.
A study showed that brands that respond to customer comments on social media within an hour see a 70% increase in positive sentiment. However, responding promptly and effectively while maintaining a consistent brand voice can be demanding. Sariya IT will help you manage your online communities, fostering meaningful interactions that turn followers into loyal brand advocates.
Gain Valuable Insights and Market Intelligence
Did you know that 83% of social media marketers use social listening tools to track brand mentions and sentiment? By utilizing the power of social listening, you can gain valuable insights into your target audience, competitors, and industry trends.
However, analyzing large amounts of data and drawing actionable conclusions can be overwhelming. Sariya IT will help you translate data into insights, empowering you to make informed decisions and stay ahead of the curve.
Sariya IT's Social Media Marketing Process
Step 1: Deep Discovery and Insightful Planning
Before diving into content creation, we get to know your business inside and out. This teamwork helps us build a social media presence that truly connects with your audience and drives success.
- Learn Your Brand Story: We conduct in-depth interviews with key stakeholders to learn about your brand. We listen carefully to understand what makes you special and what your goals are.
- Competitive Intelligence: We thoroughly analyze your competitors’ social media strategies, identifying their strengths, weaknesses, and potential gaps you can utilize. With the gathered information, we plan a unique approach to reach a successful position.
- Auditing Profile: Before developing your social media strategy, we conduct a detailed audit of your existing profiles. Our analysis includes engagement metrics, content performance, and brand representation. This data lets us know your current standing and identifies areas for optimization.
- Understanding Your Tribe: Instead of guessing, we use powerful tools and data to uncover your ideal customer’s online habits and interests. When we incorporate this information, your audience can not resist but watch them thoroughly.
Step 2: Engaging Narratives and Strategic Storytelling
We create a content calendar based on deep audience insights. Here’s how it unfolds:
- Fresh & Original Content: Our skilled writers and designers develop unique content – blog posts, infographics, and videos We make sure those content not only informs your audience but also leaves a lasting impact. Each piece we create strengthens brand loyalty and positions you as a respected authority within your industry.
- Sharing Valuable Articles and Insights: We find the best content from trusted sources in your industry and share it with your audience. Because of this, people see you as a trusted expert. Sharing these articles also helps you reach more people and shows you are aware of what’s happening in your field.
- Personalized Messages that Spark Connection: We write content that works for different places online. We know how people talk on Twitter, LinkedIn, and other platforms. We write messages that sound natural on each platform and reach the right people.
- Organized Navigation for Maximum Impact: Our content calendar makes sure we always have interesting posts ready when there is a good chance that people will see them. So, there is always something new for your audience to see and they feel a genuine interest in knowing further about your brand.
Step 3: Helping communities grow strong and reach more people.
We don’t just publish and disappear; we actively manage your social media accounts, creating a growing community around your brand. This involves:
- Optimizing Your Outposts: Our skilled social media content creators ensure your profiles are complete, visually appealing, and keyword-rich for easy searchability. We also optimize for each platform’s specific algorithms. So your audience can find you easily and connect with your brand.
- Cultivating Connections: We believe in the power of genuine interaction. We promptly respond to comments, messages, and reviews, building positive relationships with your audience and fostering a sense of community. This two-way dialogue strengthens brand loyalty and encourages advocacy.
- Platform-Specific Strategies: Our Sariya IT social media marketing company expert customized your content and engagement strategies for each platform’s unique algorithm and user behavior. We understand that what works on Twitter won’t necessarily resonate on Instagram, and we plan content accordingly.
- Building Your Audience: We initiate conversation, gather valuable insights, and expand your reach by hosting interactive contests, polls, and live sessions. These engaging activities encourage audience participation and turn passive followers into active brand advocates.
Step 4: Continuous Improvement and Refinement
Proper data mining guides us toward continuous improvement. Our process incorporates
- Comprehensive Reporting: We provide regular reports on key metrics like reach, engagement, website traffic, and lead generation. These reports offer a clear picture of your social media impact and how it contributes to your overall business goals.
- A/B Testing: With A/B testing, we experiment with different content formats, posting times, and engagement strategies to identify what resonates best with your specific audience. This ensures the content is constantly optimized for maximum impact.
Step 5: Paid Advertising
To amplify your reach and achieve specific goals, we offer tailored paid advertising campaigns.
- Targeted Audience Selection: Our social media PPC expert team utilizes advanced targeting options to reach your ideal customers with laser precision.
- Ad Creative & Copywriting: We develop compelling ad creatives and copywriting that grab attention and drive conversions.
- Campaign Management & Optimization: Sariya IT SMM expert team manage your campaigns, optimizing bids, budgets, and targeting for maximum return on investment (ROI).
Step 6: Analytics and Reporting
Regular performance analysis is conducted to track the effectiveness of the social media efforts. Metrics such as reach, engagement, click-through rates, and conversions are measured against the established KPIs. Sariya IT digital marketing agency always provides detailed reports to the client, along with insights and recommendations for optimization.
Our Projects
The Masterminds Behind Social Media Marketing
Niger Sultana Labony
Social Media Manager
Faizunnessa Choyti
Digital Marketing Executive
See What Our Clients Say
Check out what our happy clients are told about us. Dive into real stories and experiences from businesses who have made it great on social media with Sariya IT.
Why Choose Sariya IT for Your Affordable Social Media Marketing Needs
We Work Together, We Win Together
Sariya IT's social media marketing consultant believes in creating a collaborative environment where your voice matters. We don't just create social media campaigns; we co-create them with you. Every step of the way, we involve you in the process, from brainstorming initial strategies to finalizing content approval.
Your unique insights and industry expertise are invaluable, ensuring the campaigns we develop resonate with your target audience and align perfectly with your brand vision.
Making Your Investment Count
We understand that every business operates within unique budgetary constraints. That's why we prioritize delivering maximum value for your investment. We ditch the one-size-fits-all approach and instead offer flexible, cost-effective solutions tailored to your specific needs and budget.
We utilize a strategic blend of organic growth strategies and targeted paid advertising to maximize your reach and impact, ensuring you see tangible results that contribute to your overall business goals.
Building Long-Term Partnerships
Our aim is to build trust in everything we do. We operate with complete transparency, keeping you informed and involved at every stage of the social media journey. We provide regular performance reports, data insights, and campaign updates, empowering you to understand the impact of our efforts and make informed decisions.
Our low-risk contracts reflect our commitment to delivering exceptional work that consistently drives positive outcomes for our clients across diverse industries.
Expertise & Passion
Our team is comprised of passionate social media experts who possess a deep understanding of the latest trends, algorithms, and best practices. We stay ahead of the curve, continuously learning and adapting our strategies to ensure your brand development remains relevant and engaging. We combine our strategic expertise with genuine enthusiasm for helping businesses succeed, translating into creative campaigns that capture attention, spark conversations, and drive real results.
Tracking Progress & Celebrating Success
We don't just create social media campaigns; we track their performance and measure their impact. We utilize industry-leading analytics tools to provide you with comprehensive data insights, allowing you to see how your social media efforts are contributing to key metrics like brand awareness, website traffic, lead generation, and customer engagement.
This data-driven approach allows us to continuously optimize your campaigns, ensuring they deliver the best possible results and contribute to achieving your long-term business objectives.
Frequently Asked Questions
The ideal posting frequency varies depending on the platform and your audience. However, it’s crucial to be consistent and avoid long periods of inactivity. Here’s a general guideline:
- Facebook: 1-2 times per day
- Instagram: 1-3 times per day
- Twitter: Several times per day
- LinkedIn: 1-2 times per week
- YouTube: 1-2 times per month (high-quality content)
You should post engaging and informative topics that resonate with your target audience. Here are some ideas:
- Images and videos: Eye-catching visuals are highly engaging and can grab attention quickly.
- Informative content: Share valuable information, tips, and insights related to your industry.
- Behind-the-scenes glimpses: Offer a peek into your company culture and team to build connections.
- Testimonials and reviews: Show feedback and comments from satisfied customers.
- Interactive content: Ask questions, run polls, and encourage user-generated content to boost engagement.
- Live videos: Host live Q&A sessions, product demonstrations, or behind-the-scenes events.
There are various metrics you can track to measure your social media performance. Here are some key ones:
- Reach: How many people see your content.
- Engagement: Likes, comments, shares, and other interactions with your posts.
- Website traffic: Number of visitors directed to your website from social media.
- Leads generated: Number of potential customers captured through social media efforts.
- Conversions: Actions taken by visitors, such as making a purchase or signing up for a newsletter.
The cost of social media marketing can vary depending on several factors, including
- The size and scope of your campaign: Larger campaigns with paid advertising typically cost more.
- The platforms you use: Some platforms offer paid advertising options, while others are primarily organic reach-driven.
- The agency or freelancer you hire (if applicable): If you outsource your social media management, costs will vary based on their experience and the services offered.
Negative feedback can occur, but it’s crucial to handle it professionally and promptly. Here are some tips:
- Acknowledge the comment or review publicly and thank them for their feedback.
- Respond privately to address their specific concerns and apologize if necessary.
- Offer solutions or explanations whenever possible.
- Maintain a calm and professional tone throughout the interaction.
- Do not engage in arguments or delete negative comments unless they violate platform guidelines.
The social media landscape constantly evolves, so staying informed is crucial. The below points will tell the ways to stay updated:
- Follow industry blogs and publications focused on social media marketing.
- Attend webinars and conferences related to social media trends.
- Subscribe to social media platforms’ official blogs and news updates.
- Network with other social media professionals and learn from their experiences.
Accessibility is essential for reaching a wider audience and promoting inclusivity. Here are some tips:
- Use alt text to describe the post’s images so the visually impaired audience can understand the topic.
- Caption videos with transcripts or subtitles.
- Avoid using overly complex language or jargon.
- Use clear and simple language that people easily understand.
Repurposing existing content saves time and resources while maximizing its reach. Here are some ways to do it:
- Turn blog posts into social media snippets, infographics, or video summaries.
- Break down longer videos into shorter clips for different platforms.
- Share excerpts from webinars or presentations as social media posts.
- Reimagine existing content formats to suit different social media platforms.
Let's Get Started Today!
Don’t wait any longer! Contact us today for a consultation and let’s discuss how we can turn your social media dreams into reality.
Take the first step towards success with Sariya IT by your side!