Your website needs updating to stay interesting and attract visitors. otherwise, you might miss a lot! But how often should you redesign your website? Well, there is no static answer to this. It depends on what your site is for and what is on it.
Sounds confusing! don’t worry as we are going to explain why you need to redesign a website, how often you need to do it, and what facts you need to focus on. Let’s start our journey on website revamping 101!
Why Redesign A Website?
Lots of businesses give their websites a fresh look as their business grows. Some do it to match a new brand image. Either way, making a website new is a big job. It’s crucial to get it right because your website is super important for your marketing and how people see your brand.
A study found that 50% of people judge a company just by its website. And many visitors think your website is as much important as the product you are selling.
How Often Should You Redesign Your Website
While websites typically stay relevant for 1-2 or more years, this equation is not static for every site. Design trends change, technology improves, and after a while, your site might start to feel outdated. But how often should you redesign it? To get the answer, you need to consider the following facts-
- Brand Evolution: Does your website still reflect your company’s current identity and goals? If you’re feeling a brand refresh coming on, it might be time for a website refresh too.
- Budget Reality: Opting for website redesign services is a pretty big investment. Be honest with yourself about whether a redesign fits your current budget or if there are other areas that need the resources more urgently.
- Keeping Up with the Times: The digital world is changing every now and then. For every big update of Google algorithm, you should rethink your design once again.
So, how do you know you can’t wait any longer and it’s time to find the best web redesign agency? In the following section, you will find some major signs that reveal your website needs redesigned as soon as possible.
9 Signs That Show You Need to Redesign Your Website
9 Signs that may indicate it’s time to reevaluate your website and consider a refresh-
- Mobile Unfriendly
Most people use smartphones and tablets for browsing the internet. If your website isn’t mobile-friendly, it can appear heavy, difficult to navigate, and ultimately drive visitors away due to frustration.
- High Bounce Rate
A website’s bounce rate measures the percentage of visitors who leave after viewing only one page. A high bounce rate indicates that visitors can’t find their desired thing or struggling to navigate the site.
- Slow Loading Speeds
Website speed is crucial. If your website takes too long to load, 2 out of 3 visitors will leave your site even before seeing your content. Search engines also penalize slow websites in search rankings.
- Brand Inconsistency
Your website needs to represent your brand identity. You need to maintain consistency in your logo, messaging, content, graphic design, and overall everything. If your website fails to do so, it will create confusion among your visitors.
- Updated Content
This is especially important for eCommerce websites. Outdated content or misled designs are a big no for this kind of website. It questions your brand’s trust and reliability.
- Navigation Challenges
A website’s navigation should be user-friendly. If visitors struggle to find the information they need or become lost within the site structure, it’s a sign that navigation improvements are necessary.
- Outdated Design Trends
Website design requirements evolve over time. The color and fonts that worked before, might create disturbance now. If a website stays in the outdated design trends, it can appear they be unprofessional. Visitors feel discouraged from interacting with such brands.
- Content Management Difficulties
Making simple updates to your website should be straightforward. You should not have to be a rocket scientist to add blog posts or update product descriptions. If your current platform makes basic content management a hassle, it might be time to consider a more user-friendly system.
- Search Engine Optimization Lag
Search engine optimization is an important entity to get noticed in the internet world. A website that isn’t optimized for SEO risks getting buried in search results.
Benefits of Website Makeover
The key benefits you can get from a redesigned website are-
Consistent Brand Identity with Modern Looks
A redesign can make your website look fresh and modern, and ensure it perfectly reflects your brand. This creates a clear and consistent experience for visitors, which is very crucial to leave a strong and memorable impression.
It can be said that a website makeover is a win-win for your brand and your customers!
Better Technical Performance
Revamping your website lets you improve its technical performance. You can clean up code for a faster site, fix broken links, and create simpler navigation. This makes your site not only look better, but also run smoother, rank higher in searches, and keep visitors happy.
Improved SEO Performance
A website redesign with a search engine optimization service in mind can be a game-changer. A redesign can fix outdated code and bulky content, making your site speedy for both visitors and search engines. Plus, a redesign lets you add the latest SEO tricks that help search engines understand your site better.
Conversion Rate Optimization Can Help
Is your website not helping you land sales? A revamp focused on conversion rate optimization might be your way out. A redesign can change your website’s overall looks and features to encourage conversions. Besides, a modern design builds trust, and personalization makes the experience even more engaging.
Website Redesign Steps
The website redesign project follows a systematic approach to get a better result. Although the planning and steps might be different than
Check How Your Website Is Doing
Look at how many people visit your site, how long they stay, and whether they bounce away quickly. Also, see which keywords bring in traffic and how many other websites link to yours.
Decide Why You Want to Redesign
Don’t just redesign because it’s been a while or because your competitor did it. Having clear goals ensures that you are not wasting your money on unnecessary things and you are sure about the outcome.
Think About Your Brand and Message
Decide what you want your website to say about your business. Make sure your message is clear and easy to understand, and avoid using complicated jargon.
Know Your Audience
Whether you want to develop a website or redesign it, always give priority to your customer’s preference. A website that does not speak to the audience is practically a waste of investment and resources.
Keep SEO in Mind
Make sure your new website is easy to find on search engines like Google. Use keywords that people search for and make sure your old pages still show up properly.
Make Your Website Optimize for Conversion
From design to content, make sure everything works for one goal- that is be a favorable brand for many people. Don’t lose your old content if that still provides value. Only update the ones that need to be fixed.
Choose the Right Tools
Pick a good software to build and host your website. There are lots of affordable and reliable web hosting solutions out there, so choose one that suits your needs.
How Long Does It Take to Redesign A Website
The timeframe for a website redesign can vary depending on the project’s scope and complexity. A straightforward website refresh might be completed within a few weeks, while a complete rebuild involving extensive custom features could take several months.
How Regularly Should You Update Your Website?
Well, updating content is not as much of a hassle as redesigning a website. But it’s important to keep your site healthy and efficient.
Wondering how often should you hit the refresh button? See the breakdown based on the type of website you have-
Simple Website
If your website has a few pages with static content, the yearly update is sufficient. A basic business website that shows the company’s history, contact information, and a few service pages fall into this category. However, if you have news or exciting events to share, don’t be afraid to update more often!
News & Blogs
No one going to read who won the Fifa World Cup last year. Everyone already knows that! That’s why your news site needs to be updated with fresh news every day. The same goes for websites that share current information and talk about recent engaging facts.
These websites need daily updates. Regularly posting new content keeps visitors engaged and coming back for the latest scoop.
Online Stores
These websites work as busy shops with constantly changing inventory. With hundreds or even thousands of products, updates become more frequent. You’ll need to add new items, update descriptions or prices as needed, and keep your blog section stocked with relevant content. This consistency also helps you rank higher in search results.